Rather than bombarding students with lots of statistics, You May Ask Yourself emphasizes the big ideas of the discipline and encourages students to ask meaningful questions. Faculty love Conley's non-textbook strategy of explaining complex concepts through personal examples and storytelling. For the Second Edition, Conley amplified the book's emphasis on thinking like a sociologist by interviewing other social scientists when they discuss how they approached a topic or research question. Conley integrates quotes from the interviews throughout the book (and online) to make the new edition even more lively and to reinforce how sociologists use contemporary research methods to question conventional wisdom.